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Business Insights from Andrea Hill

Most Popular Article

AI: Your New Teammate

Artificial Intelligence (AI) is rapidly transforming the business world, particularly in how companies improve workflow efficiency. It automates repetitive tasks and drives productivity gains and cost savings. For businesses of all sizes, AI offers numerous benefits, from assisting with lead generation, qualification, campaign optimization, and sales forecasting to optimizing operations, logistics, inventory management, data analytics, and administrative tasks. Discover how you can enhance competitiveness, boost productivity, and stay ahead of the curve.

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.

    Ethics
    Our magical Christmas expectations are a product of our privilege. Our notion that we have a right to big, bright, celebratory Christmases filled with cheer and holiday spirit and piles of presents is barely 80 years old. Christmas 2020 is more normal than you think.
    Merchandising
    Stop! Before you drag-and-drop your way to a cookie-cutter website, think about your business value proposition. Do the work of website innovation.
    Marketing
    When I walk trade shows I look for more than products. I look for examples of business magic. Here are two; one from #JCKLasVegas and one from #Couture2014
    Retail
    The jewelry industry continues to take polarized positions on lab-grown diamonds.
    Branding
    Live from the Coral Ridge Mall in Iowa City, Iowa, Andrea Hill talks about the importance of offering your customers experiences that are relevant to your brand and your products.

    Leadership
    Getting a management team engaged is both financially and personally rewarding. The concepts described here will help get you started.
    Management
    You've created a business strategy, minimum viable product or service, and a business plan. Now you need goals, measurable objectives, and a method of monitoring and managing results; in other words, a Management Framework. This article compares and explains your options.
    Management
    I don’t think companies can afford to continue to operate in the old hierarchical ways. Those structures will be the dinosaur bones in the dirt within this century.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Management
    Strong leaders are integral to healthy business behavior. To influence the behavior of your organization, define a business culture and cultural norms.
    Management
    We may be in the grip of a virulent form of mass business codependence.
    Management
    Getting a management team engaged is both financially and personally rewarding. The concepts described here will help get you started.
    Management
    There are two distinct styles of collaborative management. One is preferable to the other for a few reasons.
    Management
    If the dangerous belief that mediocrity is acceptable, or that experts and intellectuals represent some vague threat, has wormed its way into your psyche, you have reason to be concerned.
    Management
    I don’t think companies can afford to continue to operate in the old hierarchical ways. Those structures will be the dinosaur bones in the dirt within this century.
    Management
    It’s no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.
    Management
    Knowing you need help and willingness to ask for help are very different. Only those who truly want help can benefit. And help often determines success.
    Management
    A thoughtful review of your business vision (the strategic one) will yield surprising insights that can jumpstart your business again.
    Management
    To deliver outstanding customer service, create a customer service culture.

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    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit