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Business Insights from Andrea Hill

Most Popular Article

AI: Your New Teammate

Artificial Intelligence (AI) is rapidly transforming the business world, particularly in how companies improve workflow efficiency. It automates repetitive tasks and drives productivity gains and cost savings. For businesses of all sizes, AI offers numerous benefits, from assisting with lead generation, qualification, campaign optimization, and sales forecasting to optimizing operations, logistics, inventory management, data analytics, and administrative tasks. Discover how you can enhance competitiveness, boost productivity, and stay ahead of the curve.

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.

    Ethics
    An integrity-infused business is all-or-nothing. You’re either feeling it or you’re not, and if you’re not feeling it, it will bite you in the bottom line.
    Merchandising
    But building a brand requires commitment to every aspect of your business, from the quality and cost of components, to post-sale support, and all the way through long-term product satisfaction.
    Marketing
    Brands are the glue that holds a relationship together, and not just in marketing.
    Retail
    Designers throw their life savings and energy into creating jewelry lines. Custom jewelers are asked to copy it. How do we avoid knock off designer jewelry?
    Branding
    Google's new algorithm, and how your website must be responsive to keep up with consumer requirements.

    Leadership
    Strong leaders are integral to healthy business behavior. To influence the behavior of your organization, define a business culture and cultural norms.
    Management
    The job of leadership is a big one – whether it is leading a country or leading a department.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Management
    When faced with difficult options, all one can do is analyze it to the best of his or her ability, try to challenge all assumptions, then make a decision.
    Management
    You've created a business strategy, minimum viable product or service, and a business plan. Now you need goals, measurable objectives, and a method of monitoring and managing results; in other words, a Management Framework. This article compares and explains your options.
    Management
    What we really need now are a few good intentions.
    Management
    When investigating business software programs always start by evaluating the underlying code and technology and how the software is designed.
    Management
    Small businesses have a distinct advantage that large businesses do not have, and one of the things we must do is exploit this advantage to the maximum extent. What is it? Our ability to be flat, networked, and flexible.
    Management
    Push people because you owe it to them, not because they’ll appreciate it – because they won’t.
    Management
    Twitch your nose all you want, but then you should probably get down to the grown-up work of evaluating, making informed decisions, being patient, accepting current reality, and creating incremental change.
    Management
    Selling is understanding what a customer needs, then providing solution to their needs. A good sales effort tells the customer what to decide.
    Management
    Sexual harassment isn’t about sex. It’s about power.

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    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    I suspect the fear of being afraid is the most destructive fear of all.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.