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Business Insights from Andrea Hill

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AI: Your New Teammate

Artificial Intelligence (AI) is rapidly transforming the business world, particularly in how companies improve workflow efficiency. It automates repetitive tasks and drives productivity gains and cost savings. For businesses of all sizes, AI offers numerous benefits, from assisting with lead generation, qualification, campaign optimization, and sales forecasting to optimizing operations, logistics, inventory management, data analytics, and administrative tasks. Discover how you can enhance competitiveness, boost productivity, and stay ahead of the curve.

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.

    Ethics
    The most powerful thing a small business owner can do is be an effective leader, and ensure his entire organization conveys a strong message of character and integrity to his business community
    Merchandising
    Publicity is not really free – there is a cost to the effort. But in a world where branding, where telling our stories and connecting to our customers (beyond price, selection and service) is essential, it’s a powerful way of making meaningful contact. And it’s sort of free.
    Marketing
    Google's new algorithm, and how your website must be responsive to keep up with consumer requirements.
    Retail
    You already know being in business for yourself is hard work. But working this hard for no money? Differentiate.
    Branding
    Unlike a dream, your brand story has a destination - an ending that's clear to you from the beginning. Everything you do must be part of your brand story.

    Leadership
    Many people become so overwhelmed at the notion of transforming their entire organization that they never get past thinking about it. Think much smaller.
    Management
    Strong leaders are integral to healthy business behavior. To influence the behavior of your organization, define a business culture and cultural norms.
    Management
    If the dangerous belief that mediocrity is acceptable, or that experts and intellectuals represent some vague threat, has wormed its way into your psyche, you have reason to be concerned.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Management
    The right action of which I speak is the right management, right planning and right leadership action necessary to run a profitable business that will fund the rest of our altruistic notions.
    Management
    I don’t think companies can afford to continue to operate in the old hierarchical ways. Those structures will be the dinosaur bones in the dirt within this century.
    Management
    A great leader goes beyond those characteristics to combine a blend of intense personal will with great humility.
    Management
    You've created a business strategy, minimum viable product or service, and a business plan. Now you need goals, measurable objectives, and a method of monitoring and managing results; in other words, a Management Framework. This article compares and explains your options.
    Management
    To be a better leader, be a student of business. This article gives advice on what areas to study and where to go to find that information.
    Management
    Do you have enough information to analyze your business from product to price to timing to turns?
    Management
    Selling is understanding what a customer needs, then providing solution to their needs. A good sales effort tells the customer what to decide.
    Management
    An annual employee review process can be a powerful driver for business growth and innovation. Unfortunately, in most companies it's not used for that at all. Here's how to improve.
    Management
    Things go wrong in business for a variety of reasons. Failure to create clear expectations is a big culprit.

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    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    I suspect the fear of being afraid is the most destructive fear of all.