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Business Insights from Andrea Hill

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AI: Your New Teammate

Artificial Intelligence (AI) is rapidly transforming the business world, particularly in how companies improve workflow efficiency. It automates repetitive tasks and drives productivity gains and cost savings. For businesses of all sizes, AI offers numerous benefits, from assisting with lead generation, qualification, campaign optimization, and sales forecasting to optimizing operations, logistics, inventory management, data analytics, and administrative tasks. Discover how you can enhance competitiveness, boost productivity, and stay ahead of the curve.

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.

    Ethics
    Our magical Christmas expectations are a product of our privilege. Our notion that we have a right to big, bright, celebratory Christmases filled with cheer and holiday spirit and piles of presents is barely 80 years old. Christmas 2020 is more normal than you think.
    Merchandising
    Remember the book – and the saying – the medium is the message? Marketers must consider the mediums that are most relevant for the delivery of the message.
    Marketing
    Selling is hard, but once you understand these facts about the sales cycle, your confidence will increase and so will your selling success.
    Retail
    Stop! Before you drag-and-drop your way to a cookie-cutter website, think about your business value proposition. Do the work of website innovation.
    Branding
    Strong brands are a direct reflection of strong leadership. Embrace your role as the primary brand builder for your organization.

    Management
    To be a better leader, become the Chief Customer Finder. Foster a strong sales and service culture, support your sales organization, and demonstrate true customer leadership.
    Management
    Push people because you owe it to them, not because they’ll appreciate it – because they won’t.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Management
    Conflict has value. Any alliance without an occasional clash of diverging ideas will be as satisfying as a diet of chicken broth or a dip in a tepid bath.
    Management
    A business living on auto-pilot ultimately dies of its own apathy. In business, every time is a time for change, and change is the only way to grow.
    Management
    A great leader goes beyond those characteristics to combine a blend of intense personal will with great humility.
    Management
    Though being a good leader is hard work, the components are simply common-sense.
    Management
    If business is about continuous improvement, then people must be continuously improving too. Giving better feedback will help your business improve.
    Management
    Getting a management team engaged is both financially and personally rewarding. The concepts described here will help get you started.
    Management
    Every business leader preaches the importance of innovation and outperforming the competition, yet business managers are busy squeezing every threatening and/or unconventional element out of their environment.
    Management
    Millennials are changing everything we know about luxury. Here are 5 key areas your luxury business must master to stay relevant.
    Management
    When female leaders are tough, they make the gossip sheet. When male leaders are tough, they call it news. But women are better leaders, and shouldn't emulate male leaders to fit in.

    Video

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    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.