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AI: Your New Teammate

Artificial Intelligence (AI) is rapidly transforming the business world, particularly in how companies improve workflow efficiency. It automates repetitive tasks and drives productivity gains and cost savings. For businesses of all sizes, AI offers numerous benefits, from assisting with lead generation, qualification, campaign optimization, and sales forecasting to optimizing operations, logistics, inventory management, data analytics, and administrative tasks. Discover how you can enhance competitiveness, boost productivity, and stay ahead of the curve.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
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    Ethics

    On DNA, Ruts, and Getting Out of Your Comfort Zone

    Why business diversity? Because when a business embraces many different perspectives, thought processes, and world views, it fires up the collective brain.
    Merchandising

    Marketing Strategy Uno: What Are Your Customers Up To?

    They key to a good marketing strategy is asking and answering the questions who is buying your stuff, how often do they buy it, and how much do they spend?
    Marketing

    Should I Pay for Text Marketing?

    Text marketing has its benefits, but is it worth the money?
    Retail

    You're Selling to Feelings, Not Reason

    Consumers - female and male - buy based on emotion, not logic. No matter how many facts and statistics they cite, they ultimately buy based on how you made them feel.
    Branding

    Change Mismanagement

    The types of changes you should – and should not – make during a recession are the same types of change you should consider during a strong economy.
    Leadership

    Power, Politics, Sex, and Religion (yes, this is a business blog)

    The primary goal of a business is to create value for its customers, and each business relies on its employees to deliver that value. Employees who feel respected, safe, and appreciated do a much better job of delivering customer value than employees who feel compelled to put up self-protective walls.
    Management

    An Ode to Difficult Geniuses

    Every business leader preaches the importance of innovation and outperforming the competition, yet business managers are busy squeezing every threatening and/or unconventional element out of their environment.
    Management

    Cinderella Teams and Giant Killers

    Small businesses have a distinct advantage that large businesses do not have, and one of the things we must do is exploit this advantage to the maximum extent. What is it? Our ability to be flat, networked, and flexible.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Are You Writing Your Own Obituary?

    The bottom line is that the jewelry industry is going to be fine. But retailers and small manufacturers need to ask of themselves a few vital questions.
    Management

    Put Your Pain Under the Microscope

    If you are experiencing a persistent pain in your business, don’t let it slide.
    Management

    That cash won't hatch! Don't let your strategic players just sit on it.

    Managing a business through recession is all about cash flow. Keep in mind the entire system when you try to figure out who is sitting on your cash.
    Management

    Lead Like a Woman

    When female leaders are tough, they make the gossip sheet. When male leaders are tough, they call it news. But women are better leaders, and shouldn't emulate male leaders to fit in.
    Management

    Who Says Purgatory's Just for Catholics?

    Tips on how to make meetings more powerful, to develop strong facilitators, and to become more effective as a management team.
    Management

    Don't be a Virtual Leader

    If you find yourself assembling virtual teams of home-based contract workers, you will need to develop new skills and sensitivities to motivate, manage, and assess them.
    Management

    Change Mismanagement

    The types of changes you should – and should not – make during a recession are the same types of change you should consider during a strong economy.
    Management

    Would You Benefit From a Team-Based Business Model?

    If you have been looking for a way to help your organization move faster, get ahead of your competition, and produce higher quality, a team-based structure could be the approach you’ve been searching for.
    Management

    Diddy or The Donald? What Should One Expect from an Employer (and what should we expect of ourselves?)

    We all owe ourselves and all our present and future employees something very important – a commitment to excellence and continuing knowledge development in our chosen fields of endeavor.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, marketing

    marketing, strategy

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Society and Culture

    Follow Social Articles

    When Leadership is Lacking, Nothing Else Matters

    Stop it Already

    (bowing low to The Economist) Great Minds Like a Think

    What's the Real Problem with Health Care?

    How Do You Bend the Lens?

    Must POTUS Believe in Evolution?

    It's Not About War. It's About Love.

    You Don't Own Me

    Not Other

    NASCAR for Politicos